more on combining type

Some tips to consider for the label project:

Choose your primary typeface wisely. Select a legible type family with enough weights to give you options.
Use a contrasting typeface. If your primary typeface is a serif design, a contrasting sans can often work well to help prioritize information. Don’t use more than two families; more runs the risk of making your design too busy.
Vary size. Changing the point size will draw attention, but be sure to make it noticeable. A one-point change won’t create enough contrast; try two points or more.
Use all caps. In small doses, all cap settings work well for brief emphasis, especially for subheads and column headings. Use all caps sparingly, though – text in all caps loses readability after more than a few words.
Incorporate italics. Using italics is a great way to achieve subtle emphasis, particularly for bylines, captions and within blocks of copy.
Take advantage of small caps. If your typeface has true-drawn small caps, use them! They’re terrific for highlighting specific elements when you have a lot of information to prioritize and don’t want to change type families.

For Next week: Labels, printed and on a jar.

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