let’s jam!

Design a label for a jar of jam. Use existing information from a label, or make up your own. The label should be type-based. Use at least three typefaces, all different classifications: Serif, San Serif, Slab Serif, Script, hand lettering, decorative type. You may choose to use one font family that has a large variety of weights (like Gotham). Also include one or more decorative elements. Your design should be no more than 2 colors.

The objective of this project is to:
-organize an effective hierarchy of information
-combine 3+ fonts effectively
-create a design that reflects the product

Techniques for Combining fonts
from HF&J
Louise Fili
Mucca Design
The Dieline

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